Tag Archives: trust

TRUST IS THE NEW CURRENCY

trust

When you meet someone for the first time, you may think that you have met them before and/or you just get on so well. The conversation flows, you give each other ‘room to talk’ through a new found sense of respect for this new person. You exchange business cards and you know that you will speak to this person again.

This arises from creating rapport, at what is called a deep structure. Forming this deep rapport can be challenging with someone who does not come across as credible or trustworthy. They may know their market backwards, and yet there is something about them that stops you from fully engaging with them. This is your sub conscious mind protecting you, as it is saying check this person out further!

A recent study published by the Max Planck Institute for Evolutionary Anthropology has found that Chimps also have the ability to form a deep trusting relationship with another Chimp based on Trust. Their research found that certain Chimps only shared tasty food with other Chimps that they had a trusted relationship with. As they knew that trusted friend would reciprocate by sharing their tasty food. In the case where there was not a trust based relationship each Chimp decided to dine alone. This has confirmed that these trusting Chimp relationships resemble Human ones.

In the business world you also need this level of trust to form a relationship between buyer and seller. By gaining this ‘New Currency’ relationships and growth will become stronger. As you read this, you will start to remember your business relationships and how they formed. I believe you will find they are based on this ‘new Currency’ of trust right from the start.

If you are keen to understand that other person in your business relationship, then you may consider contacting me, the benefit of this, is that I can give you some solutions on how to achieve your Outcome.

Have a great day.

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